The Athletic ends merger talk with Axios and views New York Times as prospective partner

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Sports-media outlet the Athletic is no longer in merger talks with news publisher Axios, people familiar with the situation said, but the company is continuing to pursue a deal that could expand its subscription-oriented business.

The Athletic views the New York Times Co. 
NYT,
+2.62%
as a leading contender for a merger tie-up, the people said. Such a deal would bring the Athletic’s more than one million paying subscribers to the Times, which has seen digital-news subscriptions slow since former President Donald Trump left office.



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